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Analyst, IT Solution Architect (SEO & Accessibility) - L'Oreal Information Technology

L'Oreal

New York, NY,US

L’Oreal is a Beauty Tech leader; our portfolio brands continue to stay in the top 10 list of L2 Digital IQ index. We believe in delighting our consumers with cutting edge online experiences through high performing sites on all devices. We believe in creating feature-rich yet easy to navigate and accessibility compliant sites that can assist our visually impaired audience. We strive to achieve excellence in this ever-growing technology landscape in the online world.

We are seeking a highly motivated individual who is passionate about SEO / accessibility with a customer- focused mindset to join our dynamic and fast-paced e-commerce team. This individual will collaborate with technology and service partners and assess our SEO / accessibility posture and work with internal and external teams to address concerns and devise improvements. The solution minded candidate will cover the spectrum of applications across media, ecommerce, mobile, social, CRM, retail, analytics and much more for the US, Canada, and Latin America.

This candidate will act as the primary contact for all day-to-day aspects of SEO operations and support by working with our IT partners, business stakeholders and office of Chief Marketing & Digital Officer (CDMO). This role would best be filled by an individual with experience in supporting high-performing sites that is passionate about problem-solving, is a strong communicator and is energized by the thought of putting online sites on the Digital IQ index.

Responsibilities Include:

Daily and periodic analysis of SEO and Core Web Vitals audits across American (US, Canada, LATAM) e-commerce and content sites
Work closely with product teams early in the development phase to identify potential SEO issues and propose remediation efforts
Callout SEO concerns and pitfalls in currently established websites and drive remediation efforts to resolution
Engage with brand teams for input regarding site content and experiences that impact site SEO and performance
Partner with merchandising and technical teams to tackle content related concerns and optimizations, fix canonical issues, correct redirects, eliminate duplicate pages, etc.
Evaluate and remediate brand marketing and merchandizing images affecting core web vitals metrics and site speed
Strive to adopt achieve site performance best practices across devices
Collaborate with subject matter experts to plan and prioritize SEO issues, research solutions, and suggest recommendations
Research, document, and conduct RCAs for identified SEO issues and regularly review with stakeholders
Track and document SEO deficiencies and provide input to stakeholders
Oversee content creation and offer suggestions to merchandising
Collaborate and assist SMEs, IT, and service partners on SEO best practices
Analyze results of audits and review with stakeholders to drive best practice recommendations across technology initiatives
Prepare documentation for input for weekly, monthly workshops with business and IT stakeholders to review SEO metrics
Keep pace with SEO, search engine, Core Web Vitals and internet marketing industry trends and developments and report changes (and subsequent strategy updates) as needed
Remediate/fix accessibility violations in websites
Participate in the design process to advise on accessible design decisions and how they impact/satisfy WCAG success criteria
Write up audit decks, memos/emails and reports, describing accessibility issues and recommendations for resolving them
Help triage and prioritize accessibility issues and provide guidance for remediation


Qualifications:


Technical Skills:

Familiar with developer tools such as Pagespeed, Lighthouse, Webpagetest, Rigor, Brightedge, SEMRush, Moz, Screaming Frog, Google Search Console, Google Analytics
Experience with agile and web technologies
JIRA, Confluence experience is useful
Familiarity with Salesforce Commerce Cloud / Sitecore a plus
Google Analytics experience a plus
Understanding of Core Web Vitals required
Use of industry standard SEO tools
Fluency in HTML, CSS, JavaScript, and related web technology
Knowledge in addressing Web Content Accessibility Guidelines (WCAG) and compliance standards
Experience using assistive technology including screen reader technologies (e.g. JAWS, NVDA, MAC/IOS VoiceOver, TalkBack), magnification tools, read-aloud tools and keyboard testing


General Skills:

3 years of experience with web technologies
A bachelor’s degree in Information Technology, Computer Science or equivalent work experience
Broad based IT knowledge who is a natural problem solver and a strong communicator
Development / technical experience in ecommerce / content sites
Clear understanding of SEO best practices
Familiarity with industry standard content management system (CMS) platforms
Verbal and written communication skills
Organizational and time management skills
Entrepreneurial mentality to tackle a variety of duties, challenges, and opportunities


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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