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Business Initiatives Manager - Marketing Digital Accessibility and Governance Manager

Wells Fargo

Chandler, AZ ( More Locations ),US

Job Description

At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

The mission of Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 8,200 locations, 13,000 ATMs, the internet ( and mobile banking, and has offices in 42 countries and territories to support customers who conduct business in the global economy. With approximately 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2017 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories. It starts with you. Our goal is to attract, develop, retain and motivate the most talented people - those who care and who work together as partners across business units and functions. We value and promote diversity and inclusion in every aspect of our business and at every level of our organization.

The Marketing Digital Accessibility and Governance Manager will lead a team of digital accessibility and governance consultants to ensure that Marketing’s digital content complies with Wells Fargo’s ADA Title III and Digital Properties Policies, including the Digital Accessibility Policy.

This leadership role will be responsible for continuing to develop and mature the Marketing digital accessibility and governance program by identifying gaps in Marketing business processes that introduce risk of ADA and digital policy noncompliance, and working with digital Marketers to create processes that include digital governance reviews. They will provide strategic direction that focuses on creating consistency in the team’s accessibility testing, reporting, and consulting strategies, and will work closely with the ADA Title III and Digital Properties policy teams to ensure procedures align with policy requirements, and they will be responsible for oversight of issue management activities for ADA related SHRP issues and corrective actions. They will also take on the role of Marketing’s ADA Coordinator, acting as a liaison between Marketing and the ADA Title III policy proponent and providing guidance on this regulatory policy to Marketing team members.

This position requires strong and supportive leadership skills to coach and mentor a team of highly skilled digital accessibility subject matter experts who work in a fast paced environment and provide consultation and policy guidance to Marketing as digital content and campaigns are developed.

The ideal candidate should possess the following skills:

Leadership and advocacy skills that influence business partners and senior management to understand the importance and requirements of digital accessibility and governance work
The ability to explain complex, often technical concepts to a wide audience, including senior management
Collaborative leadership skills with the capability of initiating action and managing change in a fast paced environment
Strong relationship management, influencing, vision, and execution skills
The ability to understand and operate successfully in a complex, heavily matrixed corporate environment
A sense of urgency, passion for results, and personal accountability for achievement while having ability to make timely and difficult decisions

The candidate will work closely with other leaders across Marketing and the PVSI Control organization in the development and execution of PVSI Control strategies related to digital accessibility and governance. Accordingly, critical success factors will include the ability to develop partnerships with multiple business and functional areas to provide process insight into the risks, controls, gaps, and trends which present opportunities to de-risk Marketing processes, particularly as they pertain to digital governance.

As a Team Member Manager, you are expected to achieve success by leading yourself, your team, and the business. Specifically you will:

Lead your team with integrity and create an environment where your team members feel included, valued, and supported to do work that energizes them
Accomplish management responsibilities which include sourcing and hiring talented team members, providing ongoing coaching and feedback, recognizing and developing team members, identifying and managing risks, and completing daily management tasks

Required Qualifications

8+ years of experience in one or a combination of the following: project management, implementation, or strategic planning
3+ years of leadership experience

Desired Qualifications

Risk and regulatory compliance experience
Knowledge and understanding of issues or change management processes
Ability to identify and evaluate trends, isolate root cause, and provide swift/thorough resolution
Strong analytical skills with high attention to detail and accuracy
Leadership skills including; coaching, training, and mentoring
Excellent verbal, written, and interpersonal communication skills

Other Desired Qualifications

Strong knowledge and understanding of Business Process Management
Strong understanding of digital accessibility concepts, including demonstrated knowledge of WCAG 2.0 standards and success criteria
Thorough understanding of the digital accessibility and ADA Title III policies and related industry standards
Experience with Marketing processes and capabilities required to deliver end to end marketing campaigns and programs with strong knowledge of the overall financial services industry and regulatory environment
Experience building and executing risk based programs or business processes
Proven leadership ability to drive successful execution of business initiatives
Ability to plan, prioritize and set goals
Ability to influence and consult strategically across a large organization and with various levels of leadership/stakeholders
Ability to drive and lead organizational change
BA/BS and/or Advanced Degree (MBA, JD, etc.)

Job Expectations

Ability to travel up to 20% of the time

Salary Information

The salary range displayed below is based on a Full-time 40 hour a week schedule.

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