Website and Content Officer

The East of England Ambulance Service NHS Trust (EEAST) communications and engagement work combines public affairs, media communications, issue management, corporate and social responsibility, internal and digital communications and strategic communication advice.

As Web and Content Officer, the post holder will work as part of a busy communications team on the delivery of the Trust’s new website project solution and populate the site during construction and after initial project launch. Working as part of the website project team, they will help ensure that the Trust’s website is developed to meet the Government’ the Public Sector Regulations Web Content Accessibility Guidelines (WCAG) 2.2 AA standard and all content meets this standard.

The post entails being the main “gatekeeper” for the website, gathering, editing and creating engaging and accessible content to help showcase the Trust services, our people and all publicly required information, ensuring no non-compliant content is uploaded and that content is written in a way which accessible and easy to understand.

Main duties of the job

Assisting with the delivery of a new Trust website and the content management, content creation and upload to the new site.
Ensuring all web-content, including pages, graphics, logos and meta data is compliant.
Ensuring no non-compliant PDFs are uploaded to the website.
Ensuring hosted video content is produced to the Trust’s video guidelines and are accessible (subtitles, transcripts, or audio description as and when required).
Ensuring that all graphics and photography featured on the site are compliant .
Write, proofread, and edit content for our sites to ensure the highest standards of compliance for digitally hosted written content.
Produce appropriate progress and performance reports relating to the website’s analytics to help monitor usage, user experience and inform future development.
Have editorial responsibility for all website content and related social media content.
Ensuring the site is developed to meet the Trust’s branding requirements and NHS branding requirements.
Ensure that the Communications Team members are confident and supported to carry out day-to-day editing and upload responsibilities for the new website and can effectively operate the Trust website as part of our digital resources.
Market and promote the website internally within the Trust to our staff and volunteers and externally to the public and our stakeholders via our digital communication channels and social media channels.

Working for our organisation

Great healthcare requires great people. That’s why we are doing everything we can to recruit committed, skilled people – and to make sure we support our new and existing employees, so they choose to stay with us.

#WeAreEEAST

We encourage you to ensure that your application relates to the Person Specification (provided as part of the Job Description or as a separate attachment).

Please visit our recruitment support page for advice on completing your application.

Detailed job description and main responsibilities

Key responsibilities of the role:

Assisting with the delivery of a new Trust website and the content management, content creation and upload to the new site.

Gatekeeping the new Trust website.

Ensuring all web-content, including pages, graphics, logos and meta data is compliant.

Ensuring no non-compliant PDFs are uploaded to the website.
Ensuring that all linked or hosted video or audio content is produced to the Trust’s video guidelines and are accessible (subtitles, transcripts, or audio description as and when required).

Ensuring that all graphics and photography featured on the site are compliant with GDPR and Trust processes and meet accessibility guidance for images.

Write, proofread, and edit content for our sites to ensure the highest standards of compliance for digitally hosted written content.

Produce appropriate progress and performance reports relating to the website’s analytics to help monitor usage, user experience and inform future development.

Plan, coordinate and develop new creative and engaging content, images and pages with accessibility standards in mind, using various tools such as written content, video content, photography, podcasts, etc.

Have editorial responsibility for all website content and related social media content. Develop and maintain appropriate quality control systems to ensure compliance.

To work as part of the wider Communications and Engagement team to support the Trust's communications channels.

Ensuring the site is developed to meet the Trust’s branding requirements and NHS branding requirements.

Create, source and maintain content to meet the Trust and NHS branding requirements to give the website a consistent and professional look and feel.

Ensure that the Communications Team members are confident and supported to carry out day-to-day editing and upload responsibilities for the new website and can effectively operate the Trust website as part of our digital resources.

Facilitate equality, diversity and accessibility, with regard to the internet site.

Market and promote the website internally within the Trust to our staff and volunteers and externally to the public and our stakeholders via our digital communication channels and social media channels.

Communications and Stakeholder Engagement

Help identify new opportunities for engaging with the public, stakeholders and staff/volunteers, working with the website project manager and digital communications managers.
Provide advice, support and training to departments and individuals, to maximise internet effectiveness and use, and to ensure consistent format and content style.
Liaise with external agencies as part of the website development project delivery team.
Establish and maintain effective relationships across the Trust with website content producers to ensure adherence to accessibility compliance, branding guideline and engaging content.
Act as a gatekeeper for accessible and engaging content and as brand guardian for the website to help maintain the correct use of the Trust brand and image.
Assist and support with the production, design and accessibility check of corporate documents to be hosted on the Trust website. such as the Annual Report and Trust strategies.

Strategic Leadership and Service Development

Assist in the development and implementation of an accessible Trust website.
Assist in the development and implementation of proactive website campaigns.
Provide advice in regard to the Trust website. This includes on a day-to-day basis, and also as part of key Trust project development.
As part of content creation for the site, assist with the development and maintenance of the Trust stock photo library and manage access and use of images in line with GDPR and Trust IPC/Health & Safety compliance.

Analytical, Judgmental and Decision Making

Provide analytical data and reports to show site performance, help monitor usage, user experience and inform future development.
Monitor and develop appropriate quality control processes to ensure all website content meets Trust requirements and accessibility requirements.

Person specification
Qualifications
Essential criteria

Educated to NVQ 4 level in a relevant subject or equivalent level of qualification, such as A Levels, or at least two years’ equivalent previous experience.

Desirable criteria

Full UK driving license and ability to travel routinely within EEAST area.

Experience
Essential criteria

Significant experience of creating, managing and maintaining websites and using content management systems. Experience using content creation software.
Experience creating engaging content using a variety of skills (video, photography, writing, design).

Desirable criteria

Knowledge and understanding of the Data Protection Act, Freedom of Information Act, and WCAG 2.2 guidelines and experience of implementing them. Knowledge of how to check a document and produce website content against accessibility guidelines.

You will be required to hold a full UK manual driving licence with a minimum of 1 years driving experience (maximum of 3 penalty points for minor motoring offences only).