Search Engine Optimization Specialist - Information Specialist 2

The State of Iowa Department of Administrative Services (DAS) is seeking an experienced and detail-oriented Search Engine Optimization (SEO) Specialist (Information Specialist 2) for a full-time role. This position offers a unique opportunity to use your SEO skills to advance our public service mission by making vital information easier to find, accessible, and clear to diverse audiences. You will collaborate across teams to improve our digital presence, optimize site performance, and maintain high accessibility standards.

If you are passionate about creating inclusive digital experiences and making a meaningful impact through SEO, we encourage you to apply.

Key Responsibilities

* Develop and execute SEO strategies aligned with agency goals.
* Conduct regular SEO audits to evaluate keyword performance, content visibility, and site health.
* Ensure SEO recommendations meet accessibility and usability standards.
* Collaborate with content creators and communications teams to integrate SEO into digital projects.
* Optimize web pages through keyword research, metadata, headings, alt text, and accessible formatting.
* Ensure content meets plain language and WCAG accessibility guidelines.
* Manage internal linking and apply structured data (schema markup) for better indexing.
* Convert forms, PDFs, and other documents into accessible formats.
* Work with web developers to improve site architecture, mobile responsiveness, page speed, and URL structures.
* Identify and fix crawl errors, broken links, and technical SEO issues.
* Use Google Search Console, Google Analytics, and SEO tools to monitor and improve site performance.
* Provide keyword recommendations and SEO guidance for new and existing content.
* Develop SEO style guides, best practices, and training materials.
* Prepare performance reports for leadership on trends and opportunities.
* Stay updated on SEO trends, algorithm changes, accessibility regulations, and retention policies.

Ideal Candidate

* Proven experience conducting SEO audits and implementing strategies that improve visibility and site health.
* Strong understanding of web accessibility standards (WCAG) and experience with accessibility tools and document conversion with a thorough understanding of Section 508. WCAG 2.1 AA or higher
* Proficient with Google Search Console, Google Analytics, structured data (schema markup), and technical SEO.
* Skilled in writing and reviewing content for plain language and accessibility compliance.
* Collaborative experience working with content creators, communications teams, and developers.
* Familiarity with CMS platforms (e.g., WordPress, Drupal), basic HTML/CSS knowledge, and SEO training or documentation development.
* Experience in public sector or mission-driven organizations is a plus.
* Ability to manage multiple priorities in a fast-paced environment with strong attention to detail.
* Keeps current with SEO industry trends, algorithm updates, and accessibility standards.

Ready to make an impact? Apply today to join the State of Iowa, Department of Administrative Services as our next SEO Specialist and help us enhance the accessibility and reach of essential public services.

**Benefits:**

At the State of Iowa, we are committed to your well-being. As a valued team member, you'll enjoy a comprehensive benefits package that includes:

* Paid Time Off: Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.
* Great Benefits: Excellent Health, Dental, and Vision Insurance Options.
* Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.
* Flexibility: Flexible Spending Accounts (medical and dependent care).
* Life Insurance: Free Life Insurance.
* Support: Employee Assistance Programs and Employee Discount Programs.

To learn more about the benefits of working with the State of Iowa, visit our[benefits webpage.](https://iowa.attract.neogov.com/recruitment/p/benefits)

**E-Verify and Right to Work**

The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal**Right to Work**laws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visit[www.e-verify.gov](https://gcc02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.e-verify.gov%2F&data=05%7C02%7Ctyler.irwin%40hhs.iowa.gov%7C681da8f79786444ae12608de30facfb5%7C8d2c7b4d085a4617853638a76d19b0da%7C1%7C0%7C639002050945254383%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=pOj9I24knvnBzWBVCKSmX2L%2Fo%2BLjpVquLHZ7FUMxXOk%3D&reserved=0).
Minimum Qualification Requirements
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Applicants **must meet at least one of the following minimum requirements**to qualify for positions in this job classification:

1) Graduation from an accredited four-year college or university with a degree in journalism, public relations, graphic design, or communications and experience equal to two years of full-time work planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking.

2) All of the following (a and b):

a. Two years of full-time work experience in planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking; and

b. A total of four years of education and/or full-time experience (as described in part a), where thirty semester hours of accredited college or university course work in journalism, public relations, graphic design, or communications equals one year of fulltime experience.

3) Number two above, where twenty-four semester hours of postgraduate coursework in journalism, public relations, graphic design, or communications from an accredited college or university may substitute for one year of the required full-time work experience.

4) Current, continuous experience in the state executive branch that includes experience equal to 18 months of full-time work as an Information Specialist 1.

For additional information, please click on this [link to view the job description.](https://das.iowa.gov/sites/default/files/hr/documents/class_and_pay/JobClassDescriptions/InformationSpecialist2-00751-90751.pdf)[(Download PDF reader)](https://get.adobe.com/reader/)
Additional Qualification Requirements
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Some agencies may require applicants to present a portfolio of writing, layout, or other public relations efforts to demonstrate past experience and training.

**Why Choose the State of Iowa?**

At the heart of our commitment to excellence is a dedication to our most valuable asset – our employees. Discover the outstanding benefits that set us apart as an employer of choice.

**Our Robust Benefits Package Includes:**

**Competitive Compensation:**

Enjoy a competitive salary that reflects directly on your skills and expertise.

Keep in mind, your wage is just one part of your total compensation. Unlock the complete value of your employment with the State of Iowa by using our user-friendly**[Total Compensation Calculator](https://das.iowa.gov/media/3773/download?inline).**Gain insights into your comprehensive annual compensation, including salary and State-provided benefits.

**Health and Wellness:**

Prioritize your well-being with our comprehensive health plans, including medical, dental, and vision coverage. Enjoy the peace of mind knowing that the State of Iowa covers 90% of the premiums, providing you and your loved ones with excellent coverage at a remarkably low cost.

**Retirement Planning:**

We are proud to offer the Iowa Public Employees Retirement System (IPERS). A defined benefit plan, IPERS benefits are guaranteed for life, meaning once you retire, you will receive the same monthly benefit for the remainder of your life (once vested). We invest in your long-term financial well-being, so you can retire with peace of mind.**[Click here to learn more about IPERS](https://ipers.org/members).**

**Paid Time Off:**

Life is unpredictable, and at the State of Iowa, we understand the importance of work-life balance. Our leave policies, including paid holidays, vacation, and sick leave with unlimited accrual, ensure you have the flexibility you need for personal and family matters.

**Professional Development:**

Elevate your career with continuous learning opportunities. We support your growth through training programs, workshops, and tuition reimbursement.

**Employee Assistance Program (EAP):**

We care about your well-being beyond the workplace. Access confidential counseling, resources, and support through our Employee Assistance Program.

**Diversity and Inclusion:**

Be part of a diverse and inclusive workplace that embraces all backgrounds and perspectives. We believe diversity is a strength that drives innovation.

**Join Us - Elevate Your Career:**

Ready to elevate your career with the State of Iowa?**[Click here](https://iowa.attract.neogov.com/recruitment/p/benefits)**to explore more about our unparalleled benefits and discover what makes us unique. Your success is our priority!