Digital Content & Accessibility Specialist

The Digital Content and Accessibility Specialist is responsible for the development, management, and continuous improvement of educational and marketing content across UTIA digital platforms. The role ensures Title II accessibility compliance, alignment with institutional brand standards, and effective audience engagement through strategic content planning and optimization. The role exercises professional judgment in partnering with content authors, assessing communication needs, and determining the most effective strategies for creating, editing, and publishing content. It independently identifies opportunities for content enhancement, recommends best practices, and maintains documentation to support efficient workflows, long-term planning, and optimized user engagement. The successful candidate will thrive in a fast-paced environment, possess excellent customer service skills, and display meticulous attention to detail. The candidate also will take initiative, demonstrate a sense of urgency, use good organizational skills, and follow through on commitments to achieve high-quality results.

Responsibilities

- Independently manage, develop, edit, and maintain digital content across UTIA platforms, ensuring Title II accessibility compliance and brand consistency.
- Consult with stakeholders to assess communication needs and design strategic content solutions.
- Oversee metadata strategy, content archiving, updating, and retirement based on institutional priorities and performance.
- Contribute to communication and marketing strategy development as part of a cross-functional team.
- Monitor and analyze website analytics; prepare reports and make data-driven recommendations for continuous improvement.
- Coordinate with team members and stakeholders to ensure timely delivery of digital content projects.

Qualifications

Required Qualifications:
- Bachelor's degree in communications, marketing, information technology or related field.
- 2–4 years of experience in journalism, communications, marketing, IT, graphic design, or a related field.
- Working knowledge of Web Content Accessibility Guidelines (WCAG).
- Working knowledge of WordPress and Adobe products, particularly Acrobat and Photoshop.
- Strong written and oral communication skills, organizational skills, and time management abilities.
- Ability to work independently and collaboratively in a fast-paced environment with strong customer service skills.

Preferred Qualifications:
- Master's degree in communications, marketing, journalism, information technology, or a related field.
- 4–10 years of experience in a similar digital content or communications role.
- Understanding of the University of Tennessee Institute of Agriculture mission and operations.
- Experience working in a marketing and communications environment.
- Knowledge of HTML.
- Knowledge of project management software.

Work Location:
- Location: Knoxville, TN
- Hybrid Option

Compensation and Benefits:
- UT market range: MR09
- More information on the UT Market Range structure: https://hr.tennessee.edu/pay/market-ranges/
- More information on UT Benefits: https://hr.tennessee.edu/benefits/

Application Instructions:
To express interest, please submit an application with the following attachments:
- Resume
- Cover Letter

About The College/Department/Division:
The UT Institute of Agriculture (UTIA) Office of Marketing and Communications supports the Institute and its four units through strategic communications consulting, brand management, creative campaign development, media strategy, social media management, media relations, crisis management, graphic design, videography and production, photography, editing and production, website design and content consultation, displays and exhibits, podcast production, marketing and advertising, writing, magazine design and production, and event planning and execution. The team promotes the Real. Life. Solutions. produced daily by faculty and staff.

About Us:
The University of Tennessee, Knoxville, has shaped leaders and innovators since 1794. With over 38,000 students and 10,000 employees statewide, UT Knoxville is Tennessee’s flagship land-grant university with the highest Carnegie classification for research activity and strong partnerships including Oak Ridge National Laboratory. UT Knoxville supports employees with work-life balance, compensation, innovation, career development, coaching, and training. The university is nationally ranked as a top employer and best workplace for women and parents. Join the Tennessee Volunteer community today!