Web Strategist III - 528297

The Web Strategist III uses specialized technical and/or web-centered digital marketing knowledge to manage or support enterprise-level strategic priority initiative or unit’s web resources. Works under moderate supervision.

Additional Department Summary:
Supports the day-to-day web strategy and operations for Finance & Operations (F&O) websites, with a focus on improving organization, reducing the sprawl of independent subdomains, and strengthening coordinated oversight across the division’s digital presence.

Reports directly to the Finance and Operations Communications and Marketing Director. Works collaboratively with departmental communicators, subject-matter experts, University web partners, and enterprise stakeholders to support a unified web strategy for F&O. Provides strategic guidance and coordination to help ensure websites are accurate, accessible, current, and aligned with University brand, accessibility, and digital standards, with escalation of complex issues through F&O leadership as appropriate.

Monitors and supports ongoing Title II digital accessibility compliance, including WCAG 2.1 AA standards, through regular audits, content updates, and coordination with University accessibility partners. Identifies opportunities to better leverage enterprise-level systems, tools, and shared resources to elevate the division’s web presence and deliver a cohesive, modern user experience. Uses data from Google Analytics to measure the effectiveness of content strategies, identify trends, and optimize content structures.

May operate on a hybrid or remote work arrangement.