Communications Publications Editorial Manager (Website Content Manager)

The Office of Communications, Marketing, and Public Affairs (OCMPA) leads Baruch College’s brand identity and manages the institution’s internal and external communications, media relations, marketing and advertising, multimedia production, government and community relations, web content, and social media. Reporting to the Vice President of OCMPA and working closely with the Director of Communications, the Website Content Manager serves as the primary website lead for the College, collaborating with team members across design, marketing, multimedia, public relations, and government affairs. The ideal candidate is an experienced digital and website content strategist, with strong writing and editing skills with a strong understanding of content planning, creation, and distribution in a deadline-driven, collaborative environment.
The Website Content Manager oversees content strategy for Baruch College’s website, ensuring timely updates, ongoing improvements, and consistent alignment with the College’s mission, reputation, and strategic goals. This role monitors web content, supporting digital engagement efforts to broaden outreach and drive traffic, and works closely with campus stakeholders to ensure accuracy, clarity, and accessibility on Baruch’s main .edu website. The position is also responsible for Google Analytics and AI visibility reporting to support data-informed decision-making.
* Owns and maintains the overall content structure, hierarchy, and navigation of Baruch College’s main .edu website, ensuring the information architecture supports intuitive user journeys and aligns with institutional priorities.
* Oversees (or manages) all website projects, including the development, editing, and optimization of content to ensure it is impactful, accurate, and aligned with Baruch College’s brand.
* Collaborates with academic and administrative departments to guide and execute clear, effective, on-brand website communications, including architecture, writing, editing, proofreading, design, layout, monitoring, and updating.
* Ensures website content adheres to best practices for Search Engine Optimization (SEO), accessibility (WCAG 2.2), and usability.
* Working together with colleagues in Information Technology, utilizes quality assurance platforms to identify and correct accessibility and quality issues, such as broken links, spelling, grammatical errors, and off-brand content.
* Facilitate meetings with stakeholders to identify website needs.
* Collaborate with creative teams and developers to provide effective, on-brand solutions.
* Monitor website performance using analytics to continuously improve content and user experience.
* Stay current with industry trends and best practices in web content management.
* Support the creation and distribution of internal communications such as newsletters, campus-wide events, special projects, and other internal communications work as needed.
QUALIFICATIONS
Bachelor's Degree (preferred in communications, marketing or related field) and six years' related experience required.
Preferred Qualifications
* Proven facility with SEO, AI, digital accessibility, UX, and web content strategy best practices and tools.
* Experience using website content management systems, particularly WordPress and email communications tools (e.g., MailChimp, Campaign Monitor).
* Proficiency with office tools (Microsoft Office, Google Workspace, Zoom).
* Proven experience with Google Analytics, including certification in GA4.
* Strong written communication skills, with the ability to distill complex topics into clear, accessible language.
* Exceptional attention to detail, especially in proofreading and editing.
* Strong aesthetic sense and judgment for digital layout and photo selection.
* Critical thinking and problem-solving skills, with the ability to connect digital ecosystem components.
* Highly organized and solution-oriented, able to balance independent and collaborative work.
* Collaborative and adaptable team player, open to feedback and willing to learn new tools.
* Commitment to contributing to a welcoming and inclusive workplace.
* Ability to support crisis communications as needed.
CUNY TITLE OVERVIEW
Oversees implementation of communications programs and produces communications in all media to meet a variety of College needs
* Provides creative direction for publications and marketing materials, such as catalogs, annual reports, brochures, direct mail packages, print advertising and other marketing materials
* Works with College clientele (faculty, administrators, and student representatives) to understand their communications objectives, select appropriate messages, formats, and distribution methods, set production timelines, and establish appropriate editorial and design approaches
* Provides creative direction and supervision to external and/or internal creative resources such as writers, photographers, illustrators and graphic designers
* Ensures consistent application of standards and guidelines for College materials, such as graphic identity standards
* Manages production activities, including creating printing specifications and arranging procurement of services, managing work flows, and production schedules, and assuring a quality finished product
* Prepares sensitive and high-priority communications such as speeches for use by senior management
* Performs related duties as assigned.
CUNY TITLE
Higher Education Associate
FLSA
Exempt
COMPENSATION AND BENEFITS
$98,995- $109,898; Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information.
Candidates must attach a resume and cover letter, in one single file, PDF format preferred.
CLOSING DATE
April 3, 2026
JOB SEARCH CATEGORY
CUNY Job Posting: Managerial/Professional
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
Job ID:31875
Location:Baruch College
Job Type:Full-Time