Senior Web Content Specialist

Basic Function and Responsibility:

Reporting to the Senior Manager of Digital and Web Strategy, the Senior Web Content Specialist plays a vital role in shaping Oakton College's digital presence. This position oversees the content of the public website, manages the web governance process, and empowers the college community to contribute effectively to the site.

As part of the Marketing and Communications team, the Senior Web Content Specialist ensures that Oakton's website reflects the College's brand and mission, and but serves as an accessible, inclusive, user-friendly, and engaging experience for students, employees, and community members. This role champions web accessibility standards (WCAG compliance) and universal design principles, ensuring all users?regardless of ability?can fully engage with Oakton's digital environment.

The Senior Web Content Specialist supports and implements digital content strategies aligned with the College's strategic priorities, working across departments to tell Oakton's story, connect users to opportunity, and deliver on a modern, student-centered, and accessible web experience.

Characteristic Duties and Responsibilities:

1. Develop, deploy, and manage a wide array of college and stakeholder content on Oakton's public website, ensuring timeliness, accuracy, and alignment with brand and accessibility standards.

2. Distill complex information into clear, engaging, and accessible messaging tailored to diverse target audiences.

3. Champion digital accessibility by leading collegewide efforts (in collaboration with the Senior Manager of Digital Strategy), to include the latest in WCAG compliance, PDF remediation, regular accessibility audits, and universal design practices.

4. Train and support content contributors across campus, enforcing governance, accessibility best practices, and inclusive web writing standards.

5. Partner with the web team to monitor and approve changes in Cascade CMS, ensuring both technical accuracy and accessibility compliance.

6. Will lead alongside the Senior Manager of Digital Strategy on the collegewide digital accessibility efforts, including PDF remediation, website accessibility compliance (WCAG 2.2), and ongoing accessibility audits.

7. Conduct routine audits of web content for accuracy, transparency, accessibility, and overall quality; advise stakeholders on improvements.

8. Develop and execute SEO and keyword strategies, balancing search optimization with accessible and inclusive content practices.

9. Collaborate with the Marketing and Communications team to strengthen Oakton's digital presence, ensuring equitable access to information.

10. Create and maintain documentation and deliver training for web editors that highlights both governance and accessibility as shared responsibilities.

11. Manage site templates, architecture, user feedback, bug reports, and requests with a focus on usability and accessibility.

12. Evaluate web analytics and accessibility metrics, providing actionable insights and recommendations to stakeholders.

13. Stay current on industry innovations in web content management, accessibility tools, and digital engagement; recommend enhancements to keep Oakton at the forefront of web best practices.

14. Support emergency messaging on the website, including after-hours.

15. Perform other job-related related duties as assigned.