Digital Content Specialist

**Digital Content Specialist**

**Position Summary**

The Digital Content Specialist is a strategic, high-impact role focused on amplifying Mecklenburg County’s digital presence through expert content creation, advanced digital marketing, and website optimization. As a key member of our Public Information Department, you’ll shape compelling digital narratives, enhance user experiences, and spearhead innovative marketing initiatives by leading collaborative content strategies, executing integrated campaigns with cross-functional teams, and ensuring WCAG-compliant accessible content to maximize impact for our diverse community. This role offers opportunities to advance your expertise in content creation, digital marketing, and project leadership while thriving in a dynamic, team-oriented environment that fosters innovation and professional growth.

**Salary Range:$69,389.00 - $104,083.00**

**Essential Functions**

Create and Optimize Content: Produce and refine high-quality, SEO-optimized content (e.g., blog posts, landing pages, multimedia) that aligns with brand voice and strategic goals.

Manage Website Content: Oversee content on Mecklenburg County’s website using Drupal CMS (or similar platforms like WordPress/SharePoint), ensuring functionality, exceptional user experience (UX), and compliance with WCAG 2.1 accessibility standards (e.g., using tools like WAVE or axe DevTools for screen-reader compatibility).

Develop Content Strategy: Build and execute a content calendar to deliver timely, impactful content across digital channels in collaboration with marketing and communications teams.

Lead Digital Campaigns: Drive traffic, engagement, and conversions through integrated digital marketing campaigns (e.g., SEO, PPC, email, social media) using platforms like Google Ads and Meta Ads, partnering with departmental teams to ensure cohesive execution.

Enhance SEO Performance: Conduct advanced keyword research and implement on-page SEO strategies to improve search engine rankings.

Analyze and Optimize: Use Google Analytics 4 (GA4) to analyze website and campaign performance, collaborating with teams to deliver actionable insights and optimize KPIs (e.g., traffic, engagement, conversions).

Collaborate Cross-Functionally: Partner closely with design, IT, and marketing teams (e.g., on community outreach or public service initiatives) to ensure seamless campaign execution, website enhancements, and accessibility compliance, fostering strong team alignment.

Streamline Operations: Optimize content workflows, troubleshoot minor website issues, and coordinate with technical support as needed.

Improve UX and Performance: Identify opportunities to enhance UX and website performance using analytics and industry best practices, prioritizing accessibility for all users.

Ensure Accessibility: Maintain user-friendly, up-to-date webpages optimized for performance and accessibility.

**Minimum Qualifications**

Experience:

Minimum of four (4) years in digital content creation, website content management, or digital marketing.

Education:

Bachelor’s degree in Marketing, Communications, Digital Media, Web Design,Programming, or or a related field (or equivalent professional experience).

Combination of relevant education and relevant experience accepted?: Yes

**Preferred Qualifications**

Certifications in Google Analytics 4 (GA4), Google Ads, HubSpot, or Content Marketing (e.g., Content Marketing Institute).

Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating visual content.

Demonstrated expertise in digital engagement principles, practices, and communication strategies.

Experience with WCAG accessibility standards and demonstrated ability to learn and apply accessibility best practices.

**Knowledge, Skills and Abilities**

Advanced proficiency in digital marketing (SEO, PPC, social media) and analytics tools (e.g., GA4, Meta Ads).

Exceptional writing and editing skills to produce engaging, brand-aligned content.

Proficiency in HTML/CSS and UX principles for optimizing content and websites.

Data-driven mindset, balancing creative content with performance metrics.

Proven ability to manage multiple priorities and meet deadlines effectively.

Exceptional communication and collaboration skills to foster effective cross-functional teamwork and align diverse stakeholders.

Adaptability to stay ahead of evolving digital trends and technologies.

Commitment to creating inclusive, accessible content that engages diverse audiences and ensures message retention.

Demonstrated knowledge of using content management systems (SharePoint, Drupal, WordPress).

Expertise in cross-browser compatibility testing and remediation.

Strong understanding of concept of content personalization and audiences.

Demonstrated expertise web accessibility guidelines, content creation and remediation.

Self-motivated, solutions-oriented and able to work independently, onsite and remotely

Professional manner and attention to detail and quality.

Serves customers with dignity and respect while ensuring the customer perspective is a driving force behind business decisions and activities; creates and implements service practices that meet the customers' and organization's needs.

**Why Join Us?**

Join Mecklenburg County’s Public Information Department to shape our digital future through collaborative, innovative, and accessible content strategies. Work alongside dedicated teams to drive community impact, with opportunities for professional growth and robust public-sector benefits.