Lead Generation Specialist – Digital Accessibility (ADA, WCAG, Section 508)

We are seeking a highly targeted Lead Generation Specialist with deep expertise in digital accessibility and enterprise SaaS. This role focuses on generating qualified pipeline in net-new segments, complementing (not duplicating) our outbound sales efforts. The ideal candidate understands the accessibility compliance landscape, can identify high-intent buyers, and can execute campaigns that convert across industries navigating regulatory pressure. This role does not cover outbound sales territories, inbound leads, or renewals — it is purely focused on white space and net-new opportunity creation. Strong experience in B2B SaaS lead generation / demand generation and deep familiarity with digital accessibility (ADA, WCAG, Section 508) or closely related compliance-driven domains are required. This position will focus on net-new / white space accounts, underpenetrated industries (healthcare, insurance, legal, publishing, etc.), and high-intent and signal-based opportunities (e.g., accessibility mandates, RFPs, compliance triggers). Key Responsibilities include owning pipeline generation in underpenetrated verticals and regions not covered by outbound sales such as Midwest, Northeast, Southeast U.S., and Canada in industries like healthcare systems, mid-market insurance, legal/professional services, publishing & media, nonprofits, corporate HR/L&D teams. The candidate will identify high-intent opportunities using accessibility RFPs / procurement events, ADA/WCAG compliance trends, and website redesigns or digital transformation initiatives. Required experience includes 5+ years in digital accessibility SaaS or services, strong understanding of ADA (Title II & III), WCAG 2.1/2.2, Section 508, experience generating pipeline for SaaS platforms and accessibility services, 5 to 10+ years in B2B lead generation or demand generation roles, skilled in CRM and prospecting tools (LinkedIn Sales Navigator, ZoomInfo, Apollo), and marketing automation (HubSpot, Marketo, Outreach, Salesloft). Candidates should have worked in accessibility SaaS, compliance SaaS, or closely related industries and understand how to generate qualified pipeline (not just MQLs). They must be comfortable working within defined territory and account ownership models and able to operate both strategically (campaign design) and tactically (execution). If your profile matches, please share a copy of your resume at [email protected] as soon as possible.